The Privacy Paradox: Securing Data To Build Customer Engagement

With consumers more active online than ever before, cyberattacks are on the rise – and so is consumers’ overwhelming interest in their own data privacy.

Now, customers are requiring highly secure online interactions while also demanding customized, frictionless checkout experiences. In this report, we partnered with PYMNTS to gather insights into how personally identifiable information (PII) protections impact consumer interaction, and how businesses can address customer concerns to boost engagement.